by admin | Jun 7, 2021 | HTK News
IPSWICH, UK – 07 June 2021 — Software vendor HTK has today announced the launch of Horizon SalesLift, a promotions engine offering advanced personalization and fast time-to-launch in a user-friendly interface. According to a study from Mando-Connect and...
by admin | Mar 5, 2021 | Loyalty marketing
There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and customer affinity. But for on-the-ground transit operators, loyalty programs are...
by admin | Mar 5, 2021 | HTK News
05 March 2021 – Ipswich — CX & loyalty software vendor HTK has today announced the hire of Guy Culshaw as Chief Client Officer. With extensive experience in the loyalty industry, Guy will join the HTK team to direct the strategy and design of clients’...
by admin | Oct 30, 2020 | Customer data & insight, AI for marketers
Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective… It typically relies heavily on assumptions and trial-and-error. The marketer must...
by admin | Oct 22, 2020 | HTK News
IPSWICH, UK – 22 Oct 2020 — Loyalty software vendor HTK and global point-of-sale provider Flooid today announced a formal partnership, offering retailers a solution for integrated, personalised customer experiences – in-store and across digital...
