Marketing automation
Mobile marketing is expected to account for 25% of marketing budgets over the next five years, recognising the tremendous results that can be achieved.
Direct mail is on the decline and marketers are looking beyond email at new and more effective ways to engage consumers with targeted offers at the point that they want to buy, which more often means on-the-move through mobile SMS messaging, video and the mobile web.
Having a proposition is not enough
The average person is exposed to around 3,000 marketing messages per day. The brain filters out most of these but the most relevant messages are preserved and acted on. The opportunity with interactive mobile marketing is to make your messages more relevant, increasing response rates.
Personalisation is the key
A relevant message is one that is both interesting to the recipient and delivered at a time when they are genuinely interested to act on it. In order to deliver personalised messages at the right time, you need access to data about your customers, including their preferences and contact history.
With access to the required data and with the tools to utilise it effectively, meaningful two-way relationships can be built that engender brand loyalty and make it easier to deliver repeat sales.
HTK Horizon™ allows you to
Capture information about your customers (through web and IVR surveys, opt-in forms and targeted SMS questions) to enable highly effective “1 to 1” dialogue marketing.- Broadcast outbound campaigns (using SMS, MMS, IVR, fax and email) that accurately target your customers based on their preferences and other acquired knowledge.
- Set up inbound response channels that will process voice, messaging and web interaction in a consistent and personalised way, developing the two-way marketing relationship.
Measure the success of your two-way campaigns through key performance indicators, and report on that success in real-time through visual dashboards and drill-down analytics.
