HTK Horizon’s IVR features are quite a lot better than those you may have come across in the past – quite possibly as a frustrated customer caught in “touch tone hell”!
Our IVR lets you use your customer data to automatically give each caller a more personalised experience, with information and touch-tone menus that are most relevant to them.
IVR doesn’t have to be bad!!! Find out more about our IVR.
The top row of a CSV file usually contains the name of the different ‘columns’ of data, and the other rows contain the actual data.
An example might be:
Title, First_Name, Last_Name, Email
Mr, John, Spencer, email@example.com
Ms, Theresa, May, firstname.lastname@example.org
Mr, James, Aston, email@example.com
lease see the following website for further information around any rules: http://www.legislation.gov.uk/uksi/2003/2426/contents/made.
- Internet Explorer 8 or above
- Firefox 6 or above
We also support Chrome and Safari, and most features will work on an iPad.
In the year 2000, we added (HTK) to the name.
We found that HiTeKnowledge (HTK) Ltd was a bit of a mouthful for our customers, suppliers and partners. They were never quite sure how to spell it. So later, we simplified the name to just “HTK”. A unique company name and one that still reflects our heritage.
The information you store about your contacts might include their name and address, their email address and mobile phone number, and their opt-in preferences for receiving marketing information from you. Contacts can be easily imported and exported from MS Excel (.xls) and comma-separated value (.csv) files.
When you import a contact list into HTK Horizon, you can choose to de-dupe the data on one of the pieces of information that you would expect to be different for each contact; for example their email address or mobile number. If a contact record already exists with the same details as one you’re importing, HTK Horizon will automatically update the existing contact record rather than creating a new (duplicate) one.
Custom Fields can be used to store all kinds of other information about your contacts. They can be organised into “Sets of Custom Fields” in the Admin menu. When you create a new Contact, select the “Type of contact” they are, and add the sets of custom fields you want to appear.
Once you have set up your custom fields, the next step is to create some Groups. Groups are used to segment your contact database so that you can target your messages to different types of people, based on the information you know about them.
A ‘delimiter’ is a character that is used to separate each of the separate pieces of information you’re importing.
When importing contacts from a CSV file or Spreadsheet, the file needs to be formatted in a specific way to ensure that the import is successful.
For example, the file might include firstname, lastname, date of birth etc. A correctly formatted template file can be downloaded from the Import Contacts screen to help you get this right.
In most cases, using a comma as the ‘delimiter’ will be fine. But in some cases you might want to import several different pieces of information into a single HTK Horizon field. In this case you would use a ‘primary delimiter’ (usually a comma) to separate the different fields, and a ‘secondary delimiter’ to separate any individual pieces of information that need to be imported into one of those fields.
Data import can be quite tricky the first time you do it, but once you have imported your data into HTK Horizon once you can save all your settings so that it’s much quicker the next time!
But with HTK Horizon, you can give people a choice of several different tick-boxes, putting them in control of the types of information they receive from you.
Opt-in Categories are the easiest way to make sure your contacts only receive relevant emails, so they’ll be happy to stay signed up to your newsletters and marketing campaigns.
Here’s how it works:
1. You create some Opt-in Categories in the ‘Admin’ section of Horizon.
2. When your contacts opt in to your communications, they tick the Opt-in Categories they’re interested in (giving you permission to contact them).
3. When you create a campaign message, you tag it with the opt-in category or categories to which it relates.
4. When you run the campaign, your message will ONLY be sent to the contacts who have ticked at least one of the categories that you tagged the message with.
Data security & integration
And did you know… everyone in our team is security cleared to UK ‘SC’ level. Data security is VERY important to us!
All data is stored in our ISO27001 certified infrastructure, which is only accessible by approved members of the HTK Operations team. And because we also work on projects for UK government and police forces, our team are government security cleared to UK “SC” level.
If data is not in the recycle bin or is lost in any other way, it can be recovered from backups held by HTK, though a professional services charge may be incurred.
“Top-up” payments for SMS, email or telephone call credit can be made at any time, and will be charged straight away.
You’ll receive a detailed invoice by email whenever a payment is charged.
Then select ‘change my payment method’.
We only accept debit and credit card payments for HTK Horizon Professional and Advanced editions, and invoiced payments from Horizon Enterprise users.