Loyalty is an emotion, not a transaction.

Research has shown that “soft”, intangible factors – feelings of trust, understanding or inspiration – have a greater impact on loyalty than factors like price or features.

Is your loyalty program doing enough to appeal to these emotions?


Free Ebook: Emotional Loyalty in 2017

See a quick preview (contents and introduction) →

Customer loyalty is changing rapidly and to keep up, marketers must take a new approach. We’re living in the Age of the Customer — and in 2017, it’s all about emotion.

86% of customers said a key motivation behind their loyalty to a brand was simply that they liked it. And emotionally-connected customers are significantly more valuable to a business over their lifetime.

Want to earn valuable emotional loyalty this year? Our latest ebook will help you get there. 

Download now and find out why:

  • Emotion is essential to the new era of customer loyalty
  • Your brand values matter more than you may think
  • Real-time engagement is paramount to winning customers’ hearts