Loyalty is an emotion, not a transaction.
Research has shown that “soft”, intangible factors – feelings of trust, understanding or inspiration – have a greater impact on loyalty than factors like price or features.
Is your loyalty program doing enough to appeal to these emotions?
Free Ebook: Emotional Loyalty in 2017
Customer loyalty is changing rapidly and to keep up, marketers must take a new approach. We’re living in the Age of the Customer — and in 2017, it’s all about emotion.
86% of customers said a key motivation behind their loyalty to a brand was simply that they liked it. And emotionally-connected customers are significantly more valuable to a business over their lifetime.
Want to earn valuable emotional loyalty this year? Our latest ebook will help you get there.
Download now and find out why:
- Emotion is essential to the new era of customer loyalty
- Your brand values matter more than you may think
- Real-time engagement is paramount to winning customers’ hearts