HTK is delighted to announce the launch of Prompt-2-Pay, the latest addition to the HTK Horizon Billing & Payment portfolio.

The automated outbound voice, SMS and email response system cuts the cost of calls to customers for missed or late payments, and enhances their experience, routing the caller to an automated payment feature or alternatively directing the call to an operator so that payment can be made in person. With the credit crunch increasing propensity for late and missed payments, Prompt-2-Pay can support an accounts collection team by removing much of the need for manual, labour intensive outbound calling.

Built on the secure and robust HTK Horizon platform, Prompt-2-Pay enables organisations to connect with their customers using a blend of automated outbound voice, SMS and email, tailored to suit the customer's unique profile. In addition to payment notification, Prompt-2-Pay can also be utilised for other services; including notification of potential fraudulent card activity, alerts for customers approaching credit card or overdraft limits, advising customers of payment-due information before a debt occurs, and logging when a customer promises to pay.

Reminding a customer that they are just about to miss a payment, or querying unusual account activity at the time it occurs, can provide an extremely positive experience; enhancing satisfaction and improving customer retention.

HTK Managing Director Marlon Bowser commented: 'Prompt-2-Pay is an ideal service for any organisation that is dedicating a large amount of resource to chasing late or missed payments. This service can automate much of that process, removing labour-intensive calls and therefore freeing up valuable call centre agent's time to manage more complex and demanding enquiries. In the US, research has found that finance businesses using automated notifications have seen a 96% increase in payments made within five days. Prompt-2-Pay is therefore an extremely cost effective route to supporting an organisation's cash-flow, particularly in these testing economic conditions.'

The HTK Prompt-2-Pay service is tailored to each organisation to suit the individual needs of their business and customers. As a hosted system, Prompt-2-Pay delivers a fast return-on-investment due to its pay-as-you-go model, is geared for rapid deployment and delivers real-time management information to track the success of the service, both financially and based on customer satisfaction levels.

For more information on how HTK Prompt-2-Pay can benefit your business, email sales@htk.co.uk.