HTK has consolidated its position as the market leaders in next-generation IVR solutions with the delivery of an interactive customer self-service application to a leading UK Mobile network.

Aimed at Pay & Go customers, the fully automated service enables users to access a personalised menu of options, depending on their tariff and service level, available 24x7.

This is especially useful for communicating with customers who have not volunteered their email, home address or other contact details, and for whom the only possible contact method would be a restrictive SMS or a personal call, with the staffing overhead that goes with it.

Now Pay & Go customers receive a text inviting them to call a free short code number, where they are made aware of the latest promotions and offers, as well as any changes to the terms and conditions of their account.

The Interactive Voice Response script allows messages to be tailored to customers specific needs, and can handle calls far more rapidly and efficiently than would be possible in a typical contact centre, at far lower overall cost. Measurement of the level of use shows a return on investment in just two months - much sooner than the current industry benchmark of a year.

A Communications Manager for the leading UK Mobile network said: 'They helped to revolutionise the way we manage our information IVR, coming up with new ideas and making it easy to understand - so I can easily sell them throughout the business.'

'Ultimately, they've delivered a market leading solution that gives our millions of customers a personalised, easy way to self-serve a huge range of information.'

The HTK Horizon Service Delivery Platform is the number one solution for hosted, managed IVR applications. To find out more how HTK can help your business, email sales@htk.co.uk"