The Horizon Digital Marketing Hub — insight at your fingertips

When customer data is fragmented, delivering a relevant customer experience can be difficult to achieve.
The Horizon Digital Marketing Hub makes it easier to get your data working for you to power relevant, timely customer engagement across digital channels.

Click a section to learn more:

INSIGHT | Turn every touchpoint into powerful, actionable information

Horizon’s unique ELVIS Insight transforms your disparate data into five simple metrics — enabling at-a-glance insight into the health of every customer relationship. Bring the valuable information that’s buried in your data to the surface, in a format you can easily use to grow customer lifetime value.

Use this insight within Horizon for personalised omnichannel marketing, or share it across your existing business systems. Our API and integration options make it easy to bring powerful customer insight into your other marketing tools, EPOS, or call centre software — improving the conversation at every customer touchpoint.

Intelligent CRM: Get a powerful single customer view

Every interaction with every customer is an opportunity to understand them better. Horizon brings together real-time data from any touchpoint; in your store, on your website or mobile app, across social media, via your digital marketing, and more.

Make informed decisions — faster

  • Who are my loyal and valuable customers?
  • Is there a significant risk of customer churn?
  • Who should I retain, cross-sell or up-sell?

Armed with actionable Insight, lifecycle and persona analysis, campaign reporting and trends across your customer base, you’ll have everything you need to treat customers as individuals and keep them coming back to you instead of the competition.

Free Guide: Using Customer Insight to Drive Loyalty and Value

Want to take a more insight-driven approach to your marketing? Our four-step guide will show you how to get there.

Download your copy >

DECISION | Apply real-time context to delight your customers

A multi-dimensional customer view

Horizon’s context engine works 24/7 to understand who is engaging with your brand and when, where they are, what they’ve bought, and how they interact across touchpoints.

This information is applied to trigger messages, select relevant rewards and enable tailored marketing that drives results.

See how we delivered a 261% uplift in engagement for O2 Priority >

Relevant rewards for each customer

Ensure that every customer receives the offer they’re most likely to respond to — whatever the channel.

Create a catalogue of rewards and offers; then let Horizon’s recommendation rules match them to customers based on insight, context and the offers they’ve already redeemed.

Through our built-in integrations with other systems, you can deliver these recommendations across all channels.

Offer managemement

Predictive analysis and lifecycle marketing

Identify your new and active customers, and predict who’s at risk of churn. Horizon automatically assigns each contact to the most relevant Lifecycle Stage and Customer Persona - helping you welcome new customers and re-engage those at-risk before it’s too late. Find out more >

ACTION | Put insight to work, in the moments that matter

One simple campaign manager — for all your channels

Turn Horizon’s powerful insight into personalised, timely marketing actions — with multi-phase, multichannel campaigns, A/B split-tests and control groups to learn what works best.

Our experienced and expert team can provide all the training you need or a fully managed service based on marketing best practice.

Trigger relevant messages in real-time

Automatically send personalised, contextual messages based on what Horizon knows about each customer. With advanced segmentation and triggered messaging you can send timely communications that will increase customer lifetime value.

Loyalty management — with insight at its heart

Put the advanced insight that Horizon provides at the heart of your loyalty programme - to delight and reward your most valuable customers with relevant offers they will love.

Use customer context, ELVIS Insight, personas and lifecycle stages to deliver the right rewards to each customer.

Horizon for loyalty

ENGAGEMENT | A joined up experience across all channels

More personalised engagement, wherever they choose to interact

Customers expect brands to understand them, and talk to them as indivduals — whatever the channel. Horizon enables businesses to reach their customers with timely, tailored experiences across mobile touchpoints — all driven from a single customer view.

Horizon comes complete with integrated tools for multichannel customer engagement — by email, SMS, online, app-push and voice automation. And through our Messaging API, any system can send multichannel messages via the Horizon Digital Marketing Hub.

See how Horizon enables personalised, tailored experiences that grow customer loyalty and drive sales...

See Horizon in action...

Get a free online demo of Horizon with one of our customer insight experts.

In just 15 minutes, we’ll show you how easy it is to bring your data together in Horizon and transform it into valuable insight.

Just fill out the form and we’ll be in touch shortly to arrange a time that works for you.