SM: Sales and Marketing

Horizon™ SM is an effective and flexible solution for the management and delivery of marketing campaigns. Marketing messages can be distributed to target customers via a variety of communication channels. Horizon™ SM provides a unique feature, enabling campaigns to be focused on customers within a specific geographical area using an advanced mapping interface.

Horizon™ SM also enables customers to respond to marketing campaign messages by replying to outbound communications via their preferred method. Detailed tracking of all inbound and outbound message interactions provides a deep intelligence for measuring the success of a marketing campaign and the enhancement of future campaigns.

Horizon™ SM supports:

• Advertising campaigns
• Automated Customer surveys
• Automated management of information requests

Benefits:

• Increased response rates for targeted campaigns, detailed data capture enabling accurate measurement of success factors
• Low cost, automated interaction process ensures more efficient use of budgets
• Personalising the engagement process enhances response rates and provides an increase in the amount of data collected
• Improve customer retention and loyalty
• Enhance customer experience
• Efficiency gains through business process automation and integration with existing IT systems.

Technical Features:

Inbound and Outbound SMS, MMS, Email, Fax and Interactive Voice Response (IVR); Geographical mapping interface; Web design for registration facilities; Web interface for measurement and analysis; Industry standard interfaces for integration into existing customer relationship management systems.

For more information on price and delivery contact: sales@htk.co.uk